Being successful online means being found in search engines
We get you there.

Ecommerce, Online Marketing, SEO / SEM, Social Media

Commercial Noise offers flexible e-commerce, Internet marketing, SEO and social media services that are ideal for new and established websites. Commercial Noise has designed its services around a holistic view of Internet marketing. We build campaigns so the different pieces work together for the highest level of conversion.

Google has shown over and over again that it places a huge value on links. Links to your site, links to other peoples sites, links to your kitchen sink, links to anything and everything are important to google in deciding how to rank a site. Since its important to google means its important to the other search engines and also important to search marketers. Just because links are important though, some links are more important then others.

When looking for something people reach for their cellphone not the yellow pages. More then 10 billion searches are made each and every month by someone looking for SOMETHING, close to half of those are someone looking for something local.

If your goal is to grow your local customer base you must be found in local search. This means not only for people searching with keywords local to you but also people using gps enabled phones and tablets searching more generic terms but are physically near you. Those are the customers ready to buy right then and want to find your business.

Commercial noise is a huge proponent of local search. Big national brands have a certain ability to dominate many generic keywords or terms but a small local brand can easily see that same dominance in more geo targeted terms. These are the terms that drive direct sales.

Keyword Research

Search engines see words. This might sound simple but this means they dont care how the site looks or what colours you use it cares what words you use. This is why at commercial noise every search marketing campaign must start with a good keyword list. Without the proper target it's impossible to reach your goal. We start with your current clients and current trends in your specific industry. Once we have that list we further refine it based on search volume per term. This list is then used as a base for both the natural search campaigns as well as the ppc campaigns.

Development

Our eCommerce platform is based on the ruby on rails framework. This allows us to rapidly deploy a new site and focus on what makes your business work and not what makes our code work. We can work with most payment gateways in the industry so if you currently process credit cards in your business we will work with your current setup. Using ruby on rails also allows our code to be clean and search friendly by default out of the box.

Brand Development

Brand development is a core feature of every sucessfull seo/sem campaign, commercial noise understands this. Online with twitter, Facebook, your company website, or anywhere your brand is found it sound reflect the same voice as your print, video, radio campaigns. Anytime your brand is seen it should I ideation be known as your

Commercial noise works closely with our clients to find their specific voice and then find a way to convey that voice to their clients. We start with our brand assement to find out where your brand is currently then we develop a plan to get your brand where it should be in the industry.

blogging

Blogging is more then a buzzword. It is a communications channel for you with your customers. It allows them insight to your company giving them a sense that your brand is partially theirs. We can help at many levels with this. If you need us to just show you how to find relevant topics and help setup a posting schedule or if you need us to manage the whole thing from posting to replying to user comments we can take care of it.

Natural search marketing is specifically focused on getting higher natural ranking on the search engines for the search terms that best relate to your specific brand or product. Natural search marketing, also called SEO or search engine optimization, is unique in the marketing world as you cant directly buy specific placement link you can with PPC. With SEO you are in some ways at the mercy of the major search engine.

Commercial Noise stays up to date with the current changes of the search engine crawlers and makes sure our techniques never fall on the wrong side of them current algorithms. We work hard to make sure that our SEO strategies don’t violate any of the guidelines set forth by the search engines now and shouldn’t in the future. We believe that a long-term natural strategy should focus on sustainability in search position instead of quick rankings that can go away overnight.

Search Friendly Copy Writing

If you are trying to tell a story with words you have more chance at success when you write with your audience in mind. This is true no matter your audience, even if that audience is a search engine. Googles Matt Cutts has said for years "write for the user and the crawlers will find you", we understand this but also understand that writing for the user doesn't mean ignore the crawlers. We have learned over the years how to make copy compelling and effective for both at the same time. This leads to better conversion and better natural linking to your content.

Content that is compelling and timely is one of the best ways to build natural links in places you might have not even known existed. Crawlable and indexable content is a good way to get visitors you never knew existed. the two together is a sure way to get better natural ranking in google and the other search engines.

On-site and Off-site optimization

The two sides to search engine optimization are on-site and off-site. On-site optimization is everything you can do directly on your pages to get your site ranking higher in google and the other search engines. This is comprised of things such as keywords, content/copy writing, file and page names, url structure, meta tags, title tags, overall page code structure, and many other pieces that all live directly on your server. Off site optimization on the other hand is in someways much simpler and yet much much harder. Off site optimization is focused on getting inbound links to your site from topical sites. That's simple to say and sometimes can be very difficult to accomplish.

Social Media Marketing

Do you know what a tweet is? Do you spend (waste) time on facebook? If you do then you are a participant in social media. Its the easiest form of marketing to stumble across and the hardest for traditional marketers to succeed at. One reason its so hard for some people is the shift in focus that it brought with it. It has shifted from the monologue of traditional marketing to a new form of dialog. This dialog is sometimes hard to get started but once its there then it becomes easier to keep rolling.

Paid Search Marketing (PPC)

The quickest way to get eyeballs on a link to your site is to buy it. You can spend money like its going out of style if you start a paid campaign with out first learning how PPC works and doing the proper research for keyword focus. Once you have it started it is then a matter of optimizing your bids and your ad copy to get the perfect balance between conversion and ad spend. This is the way most clients get their feet wet with Internet marketing and that can be very dangerous. More then once we have worked with clients that spent all or most of their ad budgets on a paid campaign only to get little to no return. We work to constantly tune ad performance and spend so that we don't waste your valuable ad spend.

The first thing a customer learns about your company from a new ad campaign is what the ad says. If this message isn't right then they never click through to see the rest of your message. At commercial Noise we have worked in everything from the soft sell world of brands just selling information to the over the top ads used for used car lots. The trick is to find the right balance for your specific customers, ad creation isn't a one size fits all it isn't even a one size fits most.

Landing Page Optimization

Once your ad draws your customers into your site the next vital piece is the page they land on. If you have an ad for one product and then your customer lands on a page for a different product your going to lose them really really fast (3 seconds or faster). You must have your message and your landing pages in sync so the customer understands whats going on and what they are getting. When Commercial Noise starts a new project we spend time learning your product and brand so we can do just that. We learn what your customers are looking for and how they like to find it, this lets us tune each piece of ad copy to a specific landing page for optimal results.

Multivariate Testing

TESTING TESTING TESTING...........testing. The modern web consumer is very sophisticated and just as fickle. Sometimes the difference between success and failure is the placement of a logo to high on the page or a buy button a little to low. The only way to find these nuanced pieces that can drive higher conversion there needs to be testing of pages and copy. Using multivariate testing we can test each individual pieces of a page and how it ties in with the rest of the page. These test can be run with hundreds of thousands of combinations to find that exact best fit that turns clicks into buys.

Web Marketing Analytics

Gathering the data on your traffic is easy, understanding what that data means is much harder. We have worked with many different analytics packages from free like google analytics to expensive like omniture site catalyst. to know we are on the right course good use of analytic data is a must.

Reporting/KPIs

Reporting is a must. If we cant show you how the project is proferming then we are doing it wrong. We provide detailied reports of the status of all projects on a monthly basis.

OUR PACKAGES

Its hard to "pre package" a service like search marketing. What we have done is pull together the needs of most sites and put then into general buckets of time and resources. All of the packages are designed to be customizable to fit your specific needs.