If all you want is to be higher on the page you can always buy that spot

All the major search engines have some form of paid ad placement on their search result pages. These are in most cases the top two or three links at the very top o the page. These links are in most cases also set apart from the rest of the results in some way, for example in google the background isn't the standard white for the paid links. In addition to the links on the top of the page there are also places to the right of the search results that display paid links if the top spaces fill up and there are more advertisers wanting to show you their ad.

The up side to this location is no matter who you are you can be in the number one position, you just have to pay more then the other guy. The downside to this position is if its a competitive term you can easily spend your entire ad budget on one link for one term. Commercial Noise understands the value of paid search, but we also understand how to leverage other aspects of the campaign to buy the highest converting words and terms without blowing the whole budget on one specific term.

Natural Traffic is free traffic so it has to be the best traffic!

Natural traffic is free traffic, sort of. With paid traffic you have a direct cost associated with every visitor. You know visitor X costs $X.XX per visit and this lets you quickly and easily determine the profitability of a specific ad or campaign. Natural search is a little different in that the direct ROI is a little harder to nail down. The cost for natural traffic is more spread out accross all the visitors to the site and all the indexed pages and links that draw those visitors in.

Natural ranking depends on many factors, most of which are not disclosed by the individual search engines. This makes a natural search campaign much harder to directly track. It is effected by things both on and off your site, and things both in and out of your direct control. sites like twitter, facebook, foursquare, etc... all put content online that is indexed by the major crawlers. Commercial Noise works to get your brand hooked into these sites so that they will get your brand message, products, or content out there. We also work with the content and other onsite factors to make the content you host more accessible to the different search crawlers so it helps the overall site come across as more of an expert in your specific field. We also work with other social media sites and various industry specific sites to help get user generated content started about your brand and get it pointed to your main domain.

Get your peanut butter out of my chocolate! Get your chocolate out of my peanut butter!

Looking at any single piece of an online marketing campaign and trying to get all the other pieces out of it is a fools errand. Your campaigns need to work together in message, look, and feel. This way when a customer sees a piece of the campaign in one medium and then sees it again in a different one it will build upon the message that's already been started. If you make each medium different then the customer has a new and unique experience every time they touch your brand and they are never allowed to start to feel comfortable with the message.

The goal isn't to be as efficient and cost effective as possible in one channel, the goal is to leverage the power of all the different online marketing channels so they are all as efficient as possible. They all work together to build the brand in your consumers mind and drive conversion, ignoring one will inevitable hurt the effectiveness others. Commercial Noise focuses on each piece to optimize its unique role as well as how it helps grow the other pieces of the marketing puzzle.

OUR PACKAGES

Its hard to "pre package" a service like search marketing. What we have done is pull together the needs of most sites and put then into general buckets of time and resources. All of the packages are designed to be customizable to fit your specific needs.