Paid Search - PPC

Paid Search is any link you pay for on another site pointing back to your site. This most often takes the form of banner ads or sponsored results on the major search engines. The main difference between natural search and paid search is the ability to get higher ranking and visibility in the paid search space by paying the site your ad is displayed on directly. With paid search results, if you want to rank higher then you simply pay more.

Using the paid search services of Google, Yahoo, and Bing is a fast way to guarantee your brand exposure on all the major search engines for you top key terms. Commercial Noise works with all three major search engines to optimize and fine tune your ads and your bids to achieve maximum exposure to clients with as minimal cost as possible.

Campaign Management

Once a campaign is launched Commercial Noise isn’t finished. We constantly review the performance of specific keywords and campaigns for optimal ROI. With a PPC campaign the performance stats are almost instantly visitable, this allows us to direct more of the ad budget at higher preforming ads and lowering the budget or canceling under performing ones.

The ability to instantly react to the performance of ads is one of the major benefits of a good PPC campaign. This ability to react and test ad copy, graphics, landing pages and other key aspects of the campaign in such a timely fashion also makes PPC a great place to test different aspects of a natural search campaign without the wait involved with indexing and ranking on the natural side. Commonly at Commercial Noise we will start a new campaign with a heavy focus on PPC advertising as we develop a wining combination of ad copy, keyword focus, and optimized landing pages that can then be adjusted to fit the needs of a natural search campaign.

Landing Page Optimization

Landing Page Optimization is just as important as ad copy in ppc. An ad delivering customers to a page that doesn’t convert is a quick way to burn through an ad budget with little or no ROI. With PPC we can create many different landing pages to optimize and test them to find the very best combination that converts your customers. Along with multiple landing pages Commercial Noise can also setup Multivariate testing of your page to find specific page elements that can help improve conversion. This lets us test things as specific as button color or font size in a very controlled and monitored way.

The main components of Commercial Noise's PPC Service are:

  • Setting specific long term and short term goals
  • Building comprehensive keyword / keyphrase list
  • Geo targeted ads and keywords
  • Brand awareness focused ads where needed
  • Direct response ads
  • Landing Page optimization
  • Multivariate testing of landing pages

This is the short list. There are more items that we use for specific paid campaigns. Commercial Noise handles every campaign in the unique way they need to be handled, we want to make sure we always address an individual campaigns special needs.

OUR PACKAGES

Its hard to "pre package" a service like search marketing. What we have done is pull together the needs of most sites and put then into general buckets of time and resources. All of the packages are designed to be customizable to fit your specific needs.